NIACC Pappajohn Center Establishes Venture Launch Lab
New entrepreneurial incubator program helps North Iowa business owners build and grow a sustainable business venture
The NIACC John Pappajohn Entrepreneurial Center recently launched Venture Launch Lab (VLL), a new entrepreneurial incubator program designed to help aspiring and early-stage business owners build the knowledge, systems, and confidence needed to successfully launch and grow a sustainable business.
Venture Launch Lab was developed through funding provided by a USDA Rural Business Development Grant (RBDG) and was created to fill a critical gap in entrepreneurial programming across North Iowa. While many entrepreneurs receive assistance validating a business idea or developing a business concept, Venture Launch Lab focuses on helping business owners build the operational foundation necessary to successfully launch, manage, and grow their ventures.
The comprehensive, hands-on program guides participants through seven core pillars essential to building a strong business foundation: Legal Foundations, Operations, Human Resources and Leadership, Marketing Strategy, Financial and Tax Essentials, Strategy and Growth, and Funding. Through expert-led instruction, practical tools, guided implementation, and real-world application, participants make meaningful progress on their businesses while gaining the structure and support needed to move forward with confidence.
"Venture Launch Lab was intentionally designed to bridge the gap between business planning and business execution," said Dr. Candi Karsjens, Executive Director of Innovation and Entrepreneurship at NIACC. "Entrepreneurs need more than an idea to succeed. They need strong systems, sound financial practices, effective marketing strategies, and a clear roadmap for growth. This program helps them build that foundation."
The first cohort brought together 11 businesses and 14 entrepreneurs from across North Iowa who are committed to building sustainable businesses that contribute to the economic vitality of their communities. Upon completion of the program, participants leave with stronger operational systems, improved decision-making confidence, a defined growth strategy, and a customized roadmap for future success.
Spring 2026 Venture Launch Lab Participants
- Beach Buddies, Sherri Stensrude & Bridget Herrick, Mason City
- CaptuRE Recycling, Shaden Tweeten, Forest City
- Cliff's Place, Lauren Jepperson, Charles City
- Georgette, Hallie Erdahl, Clear Lake
- Grant Harvester, Caleb Renner, Forest City
- Hertel Custom Builders, Jackson Hertel, Northwood
- Mags & Lu Pet Services, Mary Jo Vrba, Mason City
- SnapCache, Ryan Tostenson, Mason City
- Stone Heritage, Cait Dillavou, Clear Lake
- Swarty's, Josh & Shawna Swartwood, Clear Lake
- Swift Lift Logistics, Luke & Starr Benjamin, Clear Lake
The Venture Launch Lab cohort celebrated the completion of the program with a pitch competition. 7 teams opted to compete before a panel of judges on Tuesday, June 2, 2026. The following prizes were awarded:
- First Prize ($1000) - Beach Buddies, Sherri Stensrude & Bridget Herrick, Mason City
- Second Prize ($750) - Stone Heritage, Cait Dillavou, Clear Lake
- Third Prize ($500) - Cliff's Place, Lauren Jepperson, Charles City
- Honorable Mention ($250) - Grant Harvester, Caleb Renner, Forest City
- Honorable Mention ($250) - CaptuRE Recycling, Shaden Tweeten, Forest City
- Honorable Mention ($250) - Swarty's, Josh & Shawna Swartwood, Clear Lake
- Honorable Mention ($250) – Georgette, Hallie Erdahl, Clear Lake
The NIACC John Pappajohn Entrepreneurial Center is North Iowa’s hub for new business starts, innovation, and rural business success. From Main Street startups to industry leaders, we’re building a stronger Iowa through hands-on advising, stakeholder-driven programs, and a commitment to entrepreneurial education, from the classroom to the boardroom. Contact the NIACC Pappajohn Center at 641-422-4111 or pappajohn@niacc.edu. Visit the NIACC Pappajohn Center online at www.pappajohncenter.com.
